Concrete is a popular material and used widely in the construction industry. However, the material is like Marmite, people either love it or hate it. My task was to create a concept that would open up peoples minds and question how they perceive this material.

 

Included within the Concrete Kit is a book, posters, map and miniature concrete set of building blocks. The hope was to engage with the end user and to show/explain how exciting and interesting concrete is and how it can be found across the UK in buildings and sculptures. I designed this kit to create a new awareness for this product and show how versatile it can be.

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