Marinatex
Winner of the Dyson Creative Challenge, 2020
MarinaTex have designed a new type of plastic film to replace single use film in packaging, consumables and food items. A bio-plastic that is made from 100% natural ingredients.
The brief was to create a visual identity and launch materials for this new product. In a team of three and in only five days we had to create a logo and visual materials as well as an icon/symbol that could be used to help consumers quickly see on all third party products the of use MarinaTex on their packaging.
I am very proud to have won this challenge. Chris Roberts, Creative Director from Dyson commented:
"Very smart ideas to bring brand identity together through the use of coloured patterns. The 'Sea to Soil' symbol sent a strong message with
a clear strapline. These designs were a fantastic approach to the commercial journey."